Sunday, April 28, 2013

OMG: BROHO IN THE NEWS

[Image from Style Sight]

One of the many perks of my job in fashion merchandising is the access to subscription trend services, mainly Style Sight and WGSN, that send me daily emails with the latest news from the fashion industry. Whenever I have a little down time, I always make sure to sneak a peak at which companies are doing well, where new stores are opening, and what styles are having the greatest presence on the streets.  It is an easy way to stay up to date on the latest, and if you hadn't already noticed, I'm always looking to stay educated in the easiest ways possible (read The Skimm).

So the other day, I was skimming along and low and behold,  hidden amidst a multi-part feature, was a page entitled "BROHO."  Did that sink in?? Broho is a real thing, not just an idea that I'm trying to force on you guys i.e. "Stop trying to make fetch happen. It's not going to happen!" While there were some slight differences between their definition and my own; mainly the tomboy vs the actual boy factor, it was a very exciting moment to see the very essence of this blog captured in print. Sure, some of the outfits seem more hobo than boho but the idea is out there and it is gaining traction! It was one of the coolest moments I've experienced with this blog to date and I only hope that it is the first of many more to come.  Thanks for reading!


don't be shy, stalk Broho Style via


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